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270 Strategies’ Hoover to Address Re: Campaign Conference in Berlin

CHICAGO – Betsy Hoover, chief digital strategist for consulting firm 270 Strategies and the former Director of Digital Organizing for President Barack Obama’s 2012 re-election campaign, will deliver the keynote speech at the Re: Campaign conference in Berlin, Germany on May 6. As part of her remarks, Hoover will share her experiences integrating online and “off-line” organizing and engaging supporters through various digital formats.

“We live in a world where people increasingly look for community, information, and opportunities to take action online – yet our most meaningful interactions continue to happen in face-to-face in conversations with people we know,” said Hoover. “Our challenge in politics is to connect with people in the new and changing world of digital engagement but still bring those people to off-line action.”

Re: Campaign is a sub-conference of Re: Publica, Germany’s largest conference on digital trends and strategies, which draws some 5,000 participants and over 100 speakers annually. Re: Campaign focuses on best practices in online campaigns, social media, and digital organizing aimed at non-profits, NGOs, foundations, and advocacy organizations.

Re: Campaign 2013 will be held May 6-7 at the historic former train depot “Station-Berlin” in the heart of the capital. Hoover will speak alongside digital professionals representing Google Germany, Oxfam Germany, Pick & Barth Digital Strategies, and the Berliner Gazette, among many others.

“The fans on your Facebook page and followers on Twitter are people who look for connections and relationships just like they do anywhere else,” said Hoover. “Online engagement and integration are key to successfully running a 21st century campaign.”

Hoover is a partner with 270 Strategies, a next-generation consulting firm that is redefining how companies and organizations build winning campaigns. She has been recognized by Business Insider as “one of the top 50 people who are at the forefront of political innovation” and as one of Forbes magazine’s “30 Under 30: Law & Policy” list for her work on the president’s re-election campaign. Mother Jones magazine described her as one of “Obama’s digital gurus” with the role “of a community builder, helping channel enthusiasm online into fundraising dollars and volunteer shifts.”

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