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Bloomberg’s gun group to start 2014 midterms strategy by surveying candidates

Philip Rucker | Washington Post, July 6, 2014

In 2013, Bloomberg emerged as perhaps the most prominent gun-control advocate during the Senate debate to expand background-check laws in the wake of the school shootings in Newtown, Conn. But despite the ad campaigns and lobbying efforts of Mayors Against Illegal Guns, the group Bloomberg funded, the Senate rejected a background-check compromise bill. Now, the issue is dormant on Capitol Hill.

Bloomberg has since started the new group, Everytown, merging the mayors coalition and Moms Demand Action for Gun Sense in America. Everytown's goal is to create a grass-roots movement to pressure not only Congress but also state legislatures. It is using data-driven organizing techniques from Barack Obama's 2008 and 2012 campaigns to expand its network of supporters, which now totals nearly 2 million.

"We're going to be very, very data-driven, metrics-driven, making sure that we identify the people who care about this issue," said Mitch Stewart, formerly the Obama campaign's battleground-states director and now a political consultant advising Everytown.

Read the full article here.

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