Google Glass: Coming Soon To A Campaign Trail Near You
Don Gonyea | NPR, March 17, 2014
Google Glass is looking to be the next must-have digital device. The small computer you wear like eyeglasses allows you to surf the Web, email, text, take photos, shoot and stream live video and more -- hands-free.
For now Google Glass is in very limited release, but even so, political professionals are eagerly exploring how it could become a powerful campaign tool.
I have been covering big, crowded political events of all kinds for a long time: conventions, campaign rallies, caucuses, committee meetings. But at this month's Conservative Political Action Conference I encountered something I'd not seen before: an activist working the bustling hallways wearing Google Glass.
"I'm trying to figure out ways activists can use it in the field," says Peter Ildefonso, a 25-year-old Republican and software developer from Severna Park, Md.
Ildefonso works for the nonprofit Leadership Institute, which trains young conservatives. In a webinar, two members of their team discuss Google Glass and its uses as a tool to capture video of the opposition at public events and rallies. They cite its advantages over a cellphone camera and its ability to capture more footage while moving around more freely, "without being as obvious."
Meanwhile, digital strategists for President Obama's campaigns are also studying how to take advantage of Google Glass.
Betsy Hoover is with a group called 270 Strategies. "I do think that wearable technology, Google Glass being the front-runner of that right now, is fascinating," she says.