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Jeremy Bird to Discuss Data-Driven Grassroots Campaigns At Oxford University

WASHINGTON, DC -- Jeremy Bird, a founding partner at 270 Strategies and former National Field Director for President Obama's 2012 campaign will be at Oxford University tomorrow, May 10, to give a presentation about the impact of grassroots organizing on overall campaign strategy, including message development and using data analytics to target key supporters. His speech at the Nuffield College Centre for Experimental Social Sciences is part of the Centre's Conference on Field Experiments and Election Campaigns, a two-day event that "brings together the leading experts in the use of field experiments for studying and implementing electoral campaigns."

Bird will discuss how the 2012 campaign used its massive field operation to influence persuasion, voter registration, and mobilization of supporters.

"Building a winning campaign -- whether you're moving voters or talking about a particular issue -- boils down to the successful integration of best practices across multiple departments," said Jeremy Bird, a founding partner at 270 Strategies. "Using data in a smart way is a critical piece of this  -- but it is only successful when it's coupled with a powerful organization that includes a top-notch digital program, a people-centered grassroots foundation, and a strategic communications plan. Taken together, these lessons can be applied to organizations across all industries worldwide."

Conference on Field Experiments and Election Campaigns

Bird joins other featured speakers such as Daniel Wagner, CEO of Civis Analytics, Blaise Hazelwood, Founder and President of Grassroots Targeting, and Alex Lundry, Chief Data Scientist at TargetPoint. The conference is hosted by Lynn Vavreck, Professor of Political Science at the University of California Los Angeles.

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