There’s a new $2 million environmental campaign to bring out young voters in Colorado
Polls consistently show that young people are the strongest supporters of measures to combat climate change. They are also the least likely to vote, especially during off-year elections.
The Environmental Defense Fund plans to test whether it is possible to change that, starting with a new $2 million initiative in Colorado, where one of the closest Senate contests in the nation is being fought this year.
Among those coordinating the new EDF effort will be Mitch Stewart, who was battleground states director for President Obama's 2012 re-election campaign. He argues that many of the same tactics that brought young people to the polls for a candidate they care about can be employed for an issue as well.
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