Data & Analytics
We know that effective programs are grounded in data - we work with clients to calculate their quantitative goals and establish accountability systems. We also help clients use polling and modeling to create data driven campaigns.
The Obama organization was clearly metrics driven. Numbers drove the choices we were making on every level – from who we were calling to the effectiveness of our organization building to which email we were sending. We saw that this worked and are able to help our clients live by the same principles.
We help clients determine their key metrics, produce reports on those metrics and then look at those reports regularly. This allows our clients to run efficient and effective campaigns around their goals.