Betsy Hoover is a founding partner with 270 Strategies and leads the firm's digital strategy practice. She helped launch the company after serving most recently as Director of Digital Organizing for the 2012 Obama for America campaign, where she was primarily responsible for bridging the gap between online and "off-line" organizing. Betsy has been recognized by Business Insider as "one of the top 50 people who are at the forefront of political innovation" and was featured on Forbes magazine's "30 Under 30: Law & Policy" list for her work on the president's re-election campaign. Mother Jones magazine described her as one of "Obama’s digital gurus" with the role "of a community builder, helping channel enthusiasm online into fundraising dollars and volunteer shifts."
Under Betsy's leadership, the 270 Strategies digital team has grown to be one of the most sought-after and respected in the industry. She works with broad range of organizations to build striking websites that unite sharp design with proven online organizing tools, including Ready for Hillary, Make it Work, and Planned Parenthood's Affordable Care Act portal, which was designed to educate women about what the health care law means for them. Betsy has discussed the power of online organizing with audiences across the globe, including TEDx and Re:Publica, Germany's largest conference on digital trends and strategies.
Betsy got her start in the Obama organization as an organizer in South Carolina in 2007. She transitioned to digital organizing in 2010 while working alongside Mitch Stewart, Jeremy Bird, and other members of the 270 Strategies team at Organizing for America, the grassroots organization born out of the 2008 Obama campaign and dedicated to supporting the President's policy initiatives.
Betsy has long-identified herself as an organizer and knew from the time she was a child that she wanted to change the world. Her experience includes working for Sojourners/Call to Renewal as a Development Associate specializing in online fundraising. Betsy speaks Twi, a language she learned on a service trip to Ghana.
She currently lives in Chicago's Lakeview neighborhood and enjoys skiing, running, music, and anything in the water.
You can find her latest reflections on Twitter: @BetsyHoover