Lynda Tran is a founding partner and the firm's chief public affairs and communications strategist. She helped launch 270 Strategies after serving most recently as Director of Communications for the National Highway Traffic Safety Administration at the U.S. Department of Transportation. As one of the five presidential appointees at the helm of the nation's top automotive safety agency, she steered NHTSA through numerous communications crises and helped inform key policy decisions by Transportation Secretary Ray LaHood, NHTSA Administrator David Strickland, and White House officials. In this role, Lynda oversaw the agency's nationwide earned and paid media efforts - including messaging on federal regulations, new automotive safety technologies, and vehicle fuel economy, as well as nearly $30 million each year dedicated to NHTSA's "Click It or Ticket" and "Drive Sober or Get Pulled Over" campaigns.
Lynda serves as an advisor to Battleground Texas, leading the grassroots organization's national and local communications efforts. She has developed public engagement strategies for a variety of campaigns, companies, and causes across the globe, including Ro Khanna's campaign to represent California's 17th congressional district and the Service Employees International Union (SEIU). She was recently featured on Glassceiling.com as part of its running series on female leaders.
Prior to coming to 270 Strategies, Lynda managed high-profile communications operations across government, politics, and labor - she has led teams at the federal and state levels, the Democratic National Committee, and the Service Employees International Union. Over four presidential cycles, she has worked as both an organizer and a communications lead on political campaigns in the key battleground states of Virginia and Ohio, and in the red clay turf of East Texas.
Lynda has shaped national media coverage and served as the primary spokeswoman on hot button issues throughout her career. As National Press Secretary for Organizing for America, she worked closely with Mitch Stewart, Jeremy Bird, and other members of the 270 Strategies team to build grassroots support for President Obama's top policy initiatives - most notably the Administration's successful drive to pass historic health care reform. During her tenure as Communications Director to then-Governor Tim Kaine, Lynda developed a comprehensive public messaging strategy to cement the Administration's legacy and managed breaking news on some of the most prominent events in the history of the Commonwealth. Over eight years in the labor movement, Lynda served as spokeswoman on issues including banking reform and health care, and she helped lead organizing efforts such as the Houston Justice for Janitors Campaign.
Lynda earned a Masters degree in International Policy and Development from Georgetown University and a B.A. in Communications from the University of Pennsylvania. She speaks Vietnamese, French, and conversational Spanish. She lives just outside Washington, DC with her husband Mike, their children Zoë and Tripp, and their two German Shepherd dogs.
Follow Lynda's observations and random postings on Twitter: @Lynda_Tran.